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Social Workout

Track & Achieve Health Goals


Tiny
Published 03/19/2012 and rated Ratingstars4 4 out of 5 stars
by Robyn Valenzuela
What can you use the app for?

Social Workout is an application that allows its users to set goals for themselves and track their progress towards accomplishing them. Users can setup all kinds of goals for themselves, but the site particularly focuses on ones that relate to healthier and greener living. For example, goals that have to do with sleep, exercise, food, recycling, hugs or even bubble baths can be setup on this application. Accountability is the main reason someone would use Social Workout since they can share their goals and their progress with their friends and those in the Social Workout community. Friends can act as one's cheerleader or coach or whatever is needed in order to get the user to move. Studies indicate that individuals who write down and share their goals with friends are much more likely to achieve them and Social Workout gives users a forum for doing this and tracking their progress online.

Social Workout screenshot
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What is the history and popularity of the app?

Social Workout is a US based company out of New York City. Social Workout started as a casual and funny fitness blog authored by Oliver Ryan who is also the co-founder of Apartment Therapy, an established blog about home furnishings, decor, etc. Right from the beginning, Social Workout promoted group challenges. Social Workout has partnered with companies like Whole Foods Markets and Crunch to develop programs to get readers to move and make better health choices. In late 2010, the blog transformed into the social network community that it is today. Social Workout was a success immediately. In fact, it saw its users exponentially grow by 1000% in 2011! Social Workout has been featured in Fitness Magazine, Chicago Now, and now, AppAppeal!

What are the differences to other apps?

Social Workout is a bit different from other goal tracking sites in that its focus is around health-conscious and green initiatives. It also is a little more commercial than other sites, since companies can sponsor or create goals that indirectly help them (i.e. a banana company could sponsor a "Eat a Fruit a Day" kind of challenge...just as an example). The group challenge feature is also pretty unique to Social Workout so users can hop onto challenges and track their progress with their virtual counterparts as motivation and inspiration.

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How does the web app look and feel to use?

The app appears well-designed and is bug-free, fast and responsive. It is very intuitive in its setup so users can register and hop right into setting personal or group goals or getting their Facebook friends on board through the linking mechanism built into the app. Particularly the updates and posts to challenges by its user base is reminiscent of a Facebook wall, so anyone with social media experience will be able to use Social Workout right away without much of a learning curve. There are some ads located through the site, but they blend in well and are not really noticeable.

How does the registration process work?

Registering for Social Workout takes just a few seconds. Users just need to provide their email address, name, location, gender and setup a password. From there they are all set. Users can also register with their Facebook account instead of providing their email address if they'd like to link their accounts.

What does it cost to use the application?

Social Workout is free for the most part. They are supported by sponsorships and website advertising. Social Workout does charge for users to setup private challenges, which are particularly good for corporate settings. Private challenges are by invite only and the pages for these are ad-free. It seems these private challenges vary in cost, but start around $10 to setup.

Who would you recommend the application to?

Social Workout is a fun tool for anyone who is looking to be healthier or live a more organic and green lifestyle. It is also useful for employee development or health programs through its private challenge option.

  • Set goals and track progress online
  • Setup team and group challenges to get friends motivated too
  • Hundreds of healthy and "green" goals listed to inspire
  • Motivational activity graphs and progress reports


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